“Ultimately, it’s on the company leaders to set the tone. Not only the CEO but the leaders across the company. If you select them so carefully that they then hire the right people, it’s a nice self-fulfilling prophecy.”– Tim Cook, CEO, Apple.
Is your business an ambassador of company culture? We think it’s the most important part of any business!
“Company culture is the personality of a business. It defines the environment in which employees work. Culture contains a variety of elements, including; work environment, mission, values, ethics, expectations, and goals.”
Our views are based on interviewing thousands of candidates and industry leaders:
Having a well-received company culture is crucial [that’s obviously unless you’re in a room on your own]. However, for those leaders not sat in their underwear at home operating as a lone ranger, it’s important to know that having the best products or services simply isn’t enough!
If you are looking to develop a thriving company then culture is vital, it’s the undercurrent of a successful business whereby values and beliefs are embedded throughout. It also ensures a subconscious bond between employee & employer creating maximum engagement. Having an engaged workforce offers many benefits, such as improved productivity, higher quality of work, better customer experience and going the extra mile. It can even prevent your staff from considering higher salary offers elsewhere!
Most of us have experience working for toxic companies or managers at some stage in our career [they seem unavoidable]. Those who behave this way will only go so far, they never achieve the full subconscious bond of the more sophisticated industry setters! Sometimes they do have the best product, the best customers, and the best quality but unfortunately have the emotional intelligence of an Ant so never reach their goals.
It is said that one of the top correlations between workplace morale and employee happiness is company culture alignment.
Here are some warning signs of a negative culture in the workplace:
Walt Rakowich replaced a former CEO of Prologis after stocks fell 96% and hit a new low of $9.50 per share on 6th March 2009. Once he took over he regained control and brought the company back from ruins, he said that one of the key factors that he believes needed altering was their company culture was poisoned, corrupt and polluted with negativity.
Company Culture Tips;
These are some basic tips amongst many others. In summary; ensure values and ethics are clear, set smart objectives, coach and encourage with collaboration – success will soon follow.
If you’d like further advice on this then we suggest you head over to https://gofounder.com/the-people/, a website dedicated to helping new businesses get the right balance between culture, people, products, and money.