Market & Competitor Analysis

Clear Insight, Confident Decisions

Our Market & Competitor Analysis service shows you how your organisation compares with others in your sector. From the boardroom to field service teams, we gather the data you need to make informed choices about hiring, retention, and reward.

HOW THIS CAN HELP YOU

With a clear evidence base, you can see:

  • Where you may be at risk of losing talent.

  • Which roles are likely to prove most difficult and costly to fill.

  • How to position your business to attract and retain the right people.

 

Market & Competitor Analysis gives you the clarity to shape recruitment strategy with confidence and precision.

What does the report include?

We map competitor organisations from Managing Director through to Field Service Engineers, giving you a view of reporting lines, team size and role distribution. Alongside this, we provide salary and benefits benchmarking, so you can see how your offer measures up against the market.

Understanding how long people stay in post and what experience they bring helps to identify strengths and risks. We show you:

  • Average tenure by role and level

  • Common career paths and qualification profiles

  • Pressure points where turnover is highest

Talent trends vary widely between industries and locations. Our analysis includes:

  • Regional differences in pay and benefits

  • Availability of skills in specific areas

  • Functions where demand is increasing or declining

A clear view of the candidate market helps you plan effectively. We examine:

  • The size of available talent pools by role

  • Ratios of active jobseekers to passive candidates

  • Demographic and diversity patterns across the sector

Recruitment outcomes are shaped by wider forces. We place competitor insights in context by looking at:

  • Wage growth, cost of living and inflation

  • Investment levels and sector growth forecasts

  • The impact of technology, sustainability and supply chain pressures

We also capture how candidates see the market. This covers:

  • Key motivators such as pay, development opportunities and flexibility

  • Barriers to moving, including perceptions of stability and culture

  • Shifting expectations around hybrid working and employer reputation

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